Language (property)

Language (property)

Daniel García Andújar – the Spanish media artist better known by his company name — almost ten years ago created with a work addressing the increasing privatization and commodification of language. A plain HTML page presents a list of sentences that have become registered trademarks and thus the property of their corporate owners. Examples include »Where do you want to go today?™« (Microsoft), »A better return on information ™« (SAP), »Moving at the speed of business™« (UPS), »What you never thought possible™« (Motorola). By giving his project the title Remember, language is not free™, Andújar anticipated the disputes surrounding ›‹ in the following years (and increasingly evident in the second half of the 1990s with the ruthless scramble for domain names in the World Wide Web). While on the website the individual sentences are linked to the notices of the relevant companies, a large-format, almost ›immersive‹, wall Presented has been chosen for the exhibition.(Inke Arns)

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