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Preliminary Basic Application

Presented as online website Daniel G. Andújar’s company Technologies To The People (TTTP) invites interested parties to submit an application to the grants programme of the fictitious Technologies To The People Foundation. A click on the hyperlink takes potential applications to the Preliminary Basic Application, a serious-looking questionnaire which reveals the subtle mechanisms used to collect marketing-relevant data. A notice advises that a fee is payable — by credit card only — prior to submitting an application, and requests for sensitive information are underscored by ironic notices flickering across the screen: »We would appreciate! Strictly confidential!« The form asks for the applicant’s social insurance number and credit card details as well as financially useful data (age group, gender, marital status, occupation), and rounds off the profile by asking for details of religion and race. (Darija Simunovic)

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