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El IVAM contra el ‘malo’

El museo publica un cómic para niños que incluye a su director y a un “antiguo amigo” que “la tiene tomada” con el centro

FERRAN BONO 27/09/2003
El País

Enseñar deleitando, dice la máxima clásica. El Institut Valencià d’Art Modern (IVAM) ha editado un cómic destinado a los niños denominado Hipnotiz Art. Aventuras en el IVAM con el objeto de entretener, divertir, enseñar y dar a conocer el museo entre los visitantes más jóvenes. Una propuesta didáctica de curioso humor que cuenta con personajes de trazos identificables con los de algunos responsables del museo. En concreto, se pueden intuir los perfiles del propio director del IVAM, Kosme de Barañano, y el de la jefa de restauración, Maite Martínez, que resulta ser, además, la heroína. De hecho, es ella la que atiza con una conocida escultura de Julio González al Dr. Hypno desbaratando, con la ayuda de los niños, los planes del malo, un hipnotizador que pretendía robar y destruir las obras del museo. Tampoco él es del todo anónimo.

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X-devian

x-devian mano

  • X-Devian. The New Technologies To The People System
  • 2003-
  • Social event in public space: production, promotion and distribution of FLOSS software and advertising video x-devian.org
  • Presented with advertising video in the exhibition, and during the Irational Action Weekend in Dortmund Judging from the aesthetics x-devian looks like your standard commercial proprietary software. With its minimalistic »X« and slogan reading »With over 150 innovative new features, it’s like having an all-new computer«, the stylishly designed black-and-white cover effectively signals that this product means business — which it does. However, the content and not least the ethics of the product is explicitly opposed to the software culture promoted by neo-liberal corporations like Microsoft and Apple. As a bootable operating system (i. e. it does not need to be installed on your computer but can be run directly from the portable disk) based on GNU/Linux, x-devian is involved not in the business of capitalism but of free and shared culture. The system represents a comprehensive conceptual and practical reconfiguration of the economics of mainstream software culture. To use it, no investment in expensive software or hardware is necessary. Just insert the disk – which your can order for free at the X-Devian website – in your personal computer and you are ready to “go free”. Thus with X-Devian Technologies To The People invites the common user to experience and reflect upon the alternative wonders of Free and Libre Open Source Software, the true social and political »evolution of the species« in the computer age. (Jacob Lillemose)

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    TTTP Promotional video

    • 1998
    • DVD

    Presented on a monitor » Like every other company Technologies To The People (TTTP) is highly aware of (the value of) its public image and how this image is presented through different media. In this promotional video a number of international tech-economic experts praise the values and ethics of TTTP. However, originally the experts were not hired and paid by TTTP but by its market rivals — global corporations like Dell, Microsoft, and so forth. The promotional video strings together sequences hijacked from corporate PR videos and the abstract concepts they use to deliver ultra-positive descriptions of their companies’ imagined role in the world. Thus, it adopts the language and visuals of business to promote the rival notion of a human-centred and common culture, subtly and humorously confronting the viewer with the question of which of the two cultural economies one wants to define ›freedom‹, ›the future‹, and not least ›access to technology‹. (Jacob Lillemose)

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