The Art of Hacking – or: Communication Guerrilla as Artistic Practice with New Media
In May 2004 Susanne Jaschko gave a lecture on ‘The Art of Hacking – or: Communication Guerrilla as Artistic Practice with New Media’ and a presentation of selected video art pieces of last year’s transmediale festival during which they discussed both the aesthetics and exhibition formats of the works
Introduction
In 1998 a 21 year old guy named ïto messed up the world of marketing by inventing a very unconventional marketing campaign for a Macintosh computer: the so called “hack- Mac”. This design for a computer cited a military look with camouflage pattern and a solid-defensive casing, thus looking like both a fancy accessoire and a possible weapon. Consequently, the campaign was made up with the obvious slogan “think weapon” in the original Apple Macintosh-fond and the apple motive in slightly darkened colours. Read the rest of this entry »
Tags: 2004, Hack, Hacktivism, Phoney, Susanne Jaschko, Transmediale
