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The Art of Hacking – or: Communication Guerrilla as Artistic Practice with New Media

In May 2004 Susanne Jaschko gave a lecture on ‘The Art of Hacking – or: Communication Guerrilla as Artistic Practice with New Media’ and a presentation of selected video art pieces of last year’s transmediale festival during which they discussed both the aesthetics and exhibition formats of the works

Introduction

In 1998 a 21 year old guy named ïto messed up the world of marketing by inventing a very unconventional marketing campaign for a Macintosh computer: the so called “hack- Mac”.  This design for a computer cited a military look with camouflage pattern and a solid-defensive casing, thus looking like both a fancy accessoire and a possible weapon. Consequently, the campaign was made up with the obvious slogan “think weapon” in the original Apple Macintosh-fond and the apple motive in slightly darkened colours.

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